Archive for May, 2008
The Great PR Debate
In 1972 the advertising industry was seen as “innately immoral” and took steps to become self-regulated. Is PR at the same stage now? Adele McAlear asks the question using the new video network, Phreadz (still closed as yet).
PR Secrets
A very interesting article over on Techcrunch about modern ways of operating PR in the era of social media. Typical excerpt:
Secret #12
Follow the Conversations and Join In
As much as media and blogger relations drive traffic and increase your user base, we can’t overlook the importance of social networks such as Facebook, Twitter, Pownce, Jaiku, Digg, [...]
Podcasting Growth “Massive” - Universal McCann
New research from leading ad agency Universal McCann shows that “new media” is now actually mainstream media.
The comparative study looks at social media trends through three “waves”:
Wave 1 - September 2006
Wave 2 - June 2007
Wave 3 - March 2008
Research highlights:
Social media is a global phenomenon happening in all markets regardless of wider economic, social and [...]
Audio Podcast Listening Jumps Significantly
Tom Webster at ADM reports on the continuing rise of podcasting in the United States:
This year, our third annual Podcast Consumer Revealed report (derived from the 2008 Arbitron/Edison Media Research Internet and Multimedia study) details significant gains in both audio and video podcast consumption. The audience for downloadable media is not only growing, but also [...]
