PR Secrets
A very interesting article over on Techcrunch about modern ways of operating PR in the era of social media. Typical excerpt:
Secret #12
Follow the Conversations and Join InAs much as media and blogger relations drive traffic and increase your user base, we can’t overlook the importance of social networks such as Facebook, Twitter, Pownce, Jaiku, Digg, Reddit, StumbleUpon, Delicious, Diigo, FriendFeed, Ning, Mixx, Bebo, Get Satisfaction, Google and Yahoo Groups (among many, many others). When executed and managed correctly, and genuinely, the referring numbers can outperform the best articles and posts and the relationships that you create within these networks will prove incredibly valuable throughout the life of your company.
This isn’t about promotion or social network spam. This is about dialog driven by the insight you garner from listening to and reading the people who are talking about your company – with or without your direct participation.
At the time of writing, there are 86 comments, including video comments, so make yourself a cuppa before you start reading!
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