Archive for July, 2008
Ofcom Seeks Views On AVMS Directive
The Government’s proposals for implementing the Audiovisual Media Services Directive in the UK have just been published.
The consultation focuses on three specific issues which are expected to require legislation. These are ‘co-regulating’ video-on-demand services; product placement; and, regulating satellite TV channels from outside the EU which uplink from the UK.
This EU Directive is aimed at [...]
ADM Releases First Podcasting Standard
Washington, DC - July 28, 2008 — The Association for Downloadable Media (ADM), established to focus on best practices for monetizing consumer-downloaded content, has announced the release of its first ad unit standards and audience measurement guidelines for industry compliance. The Download Measurement Guidelines and Advertising Unit Standards are available now at http://www.downloadablemedia.org.
The first of its [...]
Podcasts Boost Radio Audiences, Says UK Industry Researcher
All of the RAJAR-commissioned data reported in this Guardian article is pretty good news for the humble podcast, with one exception: “Although podcasts were popular with listeners, media organisations have found difficulty turning them into significant moneyspinners”.
Agreed - media organisations, with top-down attitudes and old-media thinking continue to invest in podcasting as part of their [...]
