Archive for July 2nd, 2008
Podcasts Boost Radio Audiences, Says UK Industry Researcher
All of the RAJAR-commissioned data reported in this Guardian article is pretty good news for the humble podcast, with one exception: “Although podcasts were popular with listeners, media organisations have found difficulty turning them into significant moneyspinners”.
Agreed - media organisations, with top-down attitudes and old-media thinking continue to invest in podcasting as part of their [...]
