advertising
Podcasting Growth “Massive” - Universal McCann
New research from leading ad agency Universal McCann shows that “new media” is now actually mainstream media.
The comparative study looks at social media trends through three “waves”:
Wave 1 - September 2006
Wave 2 - June 2007
Wave 3 - March 2008
Research highlights:
Social media is a global phenomenon happening in all markets regardless of wider economic, social and [...]
Audio Podcast Listening Jumps Significantly
Tom Webster at ADM reports on the continuing rise of podcasting in the United States:
This year, our third annual Podcast Consumer Revealed report (derived from the 2008 Arbitron/Edison Media Research Internet and Multimedia study) details significant gains in both audio and video podcast consumption. The audience for downloadable media is not only growing, but also [...]
Edinburgh Fringe Podcast
Ewan Spence’s extremely well-received Edinburgh Fringe podcast is up and running once more - his third year on the job, and how many podcasters can say that? This episode has a great interview with comedian Stephen K. Amos and some amazing human beatboxing from The Tom Tom Club. Oh, and there’s a Talking Voices advert [...]
Significant Advertising Dollars Could Soon Begin to Flow Towards Podcasting
ComScore released a study this week focusing on users who downloaded podcasts via iTunes in October 2006.
The study reveals that although the 18-24 year old share of the iTunes audiences represents 29%, it appears that people between 35-54 represent about 50% of the podcasting audience and are also more likely than average to download [...]
Talking Voices Podcast #6
We produced and helped to promote a compilation selection of the best of British podcasting, Podcast Tasters, delivered on that most conventional of media, an audio CD, at the Internet World Expo, Earl’s Court today.
Jamie Riddell’s well received Web 2.0 keynote speech covered podcasting, social bookmarks, UGC, CRM, Second Life and Twitter.
What I really like [...]
Google Audio Ads
Will the Googleborg assimilate the radio market? Some people certainly think that resistance is futile..
Jeremy Luebke has been beta testing Google audio ads- fascinating article.
See the screenshots on Flickr.
James Cridland. Nick Piggot.
