The comparative study looks at social media trends through three “waves”:

• Wave 1 - September 2006
• Wave 2 - June 2007
• Wave 3 - March 2008

Research highlights:

• Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development.
• Asian markets (not including Japan) are leading in terms of participation, creating more content than any other region
• All social media platforms have grown significantly over the three Waves: Video Clips are the quickest growing platform, up from 31% penetration in Wave 1 to 83% in Wave 3
• 57% have joined a Social Network, making it the number one platform for creating and sharing content: 55% of users have uploaded photos, 22% of users have uploaded videos
• The widget economy – 23% of social network users have installed an application – 18% of bloggers have installed applications in their blog templates
• Blogs are a mainstream media world-wide and a collective rival to traditional media (184m bloggers world-wide, China has the largest blogging community in the world with 42m bloggers) – 73% have read a blog, 45% have started a blog
• Social media has strong impacts over brand’s reputation – 34% post opinions about products and brands on their blog – 36% think more positively about companies that have blogs

The report offers additional details on Internet media use:

Video Sharing:

• Brazil leads on 68%, Asian countries dominate (not including Japan)
• Significant variation in involvement (Hungary 16% < Brazil 68%).
• High frequency of involvement: 20% are uploading every day

Watching video clips:

• Growth is universal across all countries (31% to 82% global reach seen in all markets)
• Lowest difference between markets of any social media platform (Range 63% – 99%)
• Very high frequency medium: 71% weekly reach

Downloading podcasts

• Growth massive between Waves 2 and 3 (from 21% to 49% world-wide).
• China is the world’s biggest podcast market (74% use, with an estimated 45m users)
• Actively involved medium: 18% listen and download everyday

Methodology:

Universal McCann Wave 3 survey was conducted on 17,000 internet users in 29 countries and was completed in March 2008.

Source: Universal McCann (pdf)

via Podcasting News

This year, our third annual Podcast Consumer Revealed report (derived from the 2008 Arbitron/Edison Media Research Internet and Multimedia study) details significant gains in both audio and video podcast consumption. The audience for downloadable media is not only growing, but also represents a very attractive target for advertising. Our national data shows that more than one in five Americans have ever downloaded and watched/listened to a podcast, which breaks down further to 18% of Americans having ever listened to an audio podcast, and 16% having ever watched a video podcast. Those numbers are up sharply from last year’s figures, which were 13% and 11%, respectively. Nine percent of Americans 12+ have listened to an audio podcast in the past month, and those 23 million Americans are affluent, spend lots of time (and money!) online, and are increasingly more difficult to target with interruption advertising.

Brian Greene and Sinéad Murnane from doop in Dublin, have been making a great success of Talking Voices Ireland. Both join the board of Directors.

Michael Franklin, formerly of TalkSPORT and The Wireless Group joins the board as Financial Director and corporate strategist.

One of the best-known podcasters in the world, Ewan Spence, the man behind the BAFTA-nominated Edinburgh Fringe podcast, presenter of TPN Rock podcast and radio station Leith FM joins Talking Voices. Ewan gives us a UK focus on conference coverage, a sector which has been thriving for us in Ireland.

Janet Parkinson who did so much hard work in establishing Talking Voices has stepped down as Managing Director but remains a stakeholder in the business.

Senior Producer Mark Hunter earlier this year was made an offer he could not refuse - running a Scotland-based company, Podcast Matters, where he takes on the role of MD, and we wish him good luck in his new venture.

And finally, we’re pleased to announce that the company is now operating from fully specified studio premises in Denmark Street, London.

The studio runs a Myriad radio playout system, and has ISDN, internet streaming, audio and video post-production, and very nice views of London’s West End.

Click to read / watch / listen. 

This photo of the Talking Voices man on the beach was sent via Kosso, the CTO of Podcast.com

This interview was conducted by new media arts consultant evangelist Len Edgerly.

Interesting and informative, his Tartan Stories blog has a comprehensive account of his methodology. Mark also covers the background to his professional work in his personal and engaging Tartan Podcast.

London, UK; Melbourne, Australia.
September 28th 2007

John Cleese to release new video series in conjunction with The Podcast Network.

British actor, writer and comedian John Cleese is to release Headcast, a series of online videos, which he describes as “some humorous, some more thoughtful, giving me a chance to sound off in my old age.”

A free version will be made available over the next few months on The Podcast Network, which John says is “rather good, run by Australians, and none the worse for that.”

A premium version of the Headcast will also be made available.

John’s free podcast, produced by UK new media company Funk, has achieved close to 500,000 downloads in 2007.

Dean Whitbread from Funk said:

“John is really forward-looking when it comes to technology. He got into video early and he reaped the benefits. He’s been investing in online media for some years now, and when we started to produce podcasts for him in 2005, we saw a huge take up from the online audience.

John’s podcast has been free since we started, and we’re going to maintain that, but its success to date means we can now explore other options, including more video, and adding premium content.

The Headcast is another example of John embracing new technologies to further his creativity - and although he’s well known for being very funny, this gives him the option to do whatever he wants to do and take it wherever he wants to go.”

Cameron Reilly from The Podcast Network said:

“Having a living legend like John Cleese joining The Podcast Network’s growing roster of talent is a coup for the business and a personal thrill.

“Having grown up watching and listening to John, I am extremely pleased that he will be contributing his new material to our site. I have been a fan of his podcasts over the last year and am excited about bringing the Headcast to a wider international audience. Having someone of John’s caliber producing podcasts is another sign of the increasing legitimacy of the medium.”

The Podcast Network is an privately owned media company in Australia with over 80 audio and video podcasts in production and a monthly international audience of over half a million people.

Funk is a creative new media company based in London and Brighton, UK, comprised of producers Mark Crook and Dean Whitbread. Funk is a part of social media business Talking Voices.

Here at Talking Voices, earlier this year we established the lack of security in music files hosted on Bebo, and alerted both the company and the Anti-Piracy Unit at the BPI that non-DRM, 160kbps tracks were searchable and downloadable without any kind of transaction. This security hole has since been fixed.

Some weeks back, a momentary glitch in fast-growing social network Facebook sent messages into the wrong inboxes, leading to at least one relationship breakdown. Now, Facebook internal videos are proving just as susceptible to being viewed outside the confines of the walled garden, as is very shortly to be revealed by well-known US technology commentator Robert Scoble. Watch this space.