metrics
Podcasts Boost Radio Audiences, Says UK Industry Researcher
All of the RAJAR-commissioned data reported in this Guardian article is pretty good news for the humble podcast, with one exception: “Although podcasts were popular with listeners, media organisations have found difficulty turning them into significant moneyspinners”.
Agreed - media organisations, with top-down attitudes and old-media thinking continue to invest in podcasting as part of their [...]
ADM Moves To Establish Podcast Metrics
The Association for Downloadable Media has opened up two key metrics for public comment and debate - Ad Units and Download Measurement.
Your comments are requested…
Radio Academy Podcast: Future of Radio
On 15th January in London, UK, Radio Academy Director Trevor Dann hosted a seminal event about podcasting.
The panel included Nathalie Schwarz from Channel 4, Matt Wells, Head of Audio from Guardian Unlimited, Sarah Prag from the BBC, and noted independent radio / podcast producers Hermeet Chadha and Karen Pearson. The session covered many issues around [...]
Apple Backs ADM: New Podcast Metrics Body
The internet has a new association with a new acronym, the ADM - Association for Downloadable Media.
Key players from many sides of the podcasting industry, including Apple Inc., BlogTalkRadio, Kiptronic, Wizzard Media/LibSyn, NPR, Nielsen Online, Personal Life Media, Inc., Podbridge, PodTech, PodShow, Podtrac, Porter Novelli, Rev3 and Vogele & Associates have taken on the [...]
