metrics
ADM Releases First Podcasting Standard
Washington, DC - July 28, 2008 — The Association for Downloadable Media (ADM), established to focus on best practices for monetizing consumer-downloaded content, has announced the release of its first ad unit standards and audience measurement guidelines for industry compliance. The Download Measurement Guidelines and Advertising Unit Standards are available now at http://www.downloadablemedia.org.
The first of its [...]
Podcasts Boost Radio Audiences, Says UK Industry Researcher
All of the RAJAR-commissioned data reported in this Guardian article is pretty good news for the humble podcast, with one exception: “Although podcasts were popular with listeners, media organisations have found difficulty turning them into significant moneyspinners”.
Agreed – media organisations, with top-down attitudes and old-media thinking continue to invest in podcasting as part of their [...]
ADM Moves To Establish Podcast Metrics
The Association for Downloadable Media has opened up two key metrics for public comment and debate – Ad Units and Download Measurement.
Your comments are requested…
Radio Academy Podcast: Future of Radio
On 15th January in London, UK, Radio Academy Director Trevor Dann hosted a seminal event about podcasting.
The panel included Nathalie Schwarz from Channel 4, Matt Wells, Head of Audio from Guardian Unlimited, Sarah Prag from the BBC, and noted independent radio / podcast producers Hermeet Chadha and Karen Pearson. The session covered many issues around [...]
Apple Backs ADM: New Podcast Metrics Body
The internet has a new association with a new acronym, the ADM – Association for Downloadable Media.
Key players from many sides of the podcasting industry, including Apple Inc., BlogTalkRadio, Kiptronic, Wizzard Media/LibSyn, NPR, Nielsen Online, Personal Life Media, Inc., Podbridge, PodTech, PodShow, Podtrac, Porter Novelli, Rev3 and Vogele & Associates have taken on the [...]
