Talking Voices: Word of Mouth for the World » PR

BECTU at BAFTA

info — Fri, 27 Jun 2008 13:32:16 +0000

Dean Whitbread from Talking Voices spoke today as part of the Digital Futures panel for BECTU’s Freelancers’ Fair.

Here’s an embedded player which uses content from Phreadz (a threaded multi-media social network currently in closed beta) and Qik (live mobile streaming) which contains the presentation from two different angles – plus replies to the thread as they come in on video.

Many thanks to Philip from Viacom for his impromptu camera work…

As promised to the attendees, here are the links to the websites mentioned:

Our Man Inside – Tony Benn interview

Blogger Advocacy – Creative Choices

Skitch – use of Seesmic by Christian Payne

UK Podcasters Association

John Cleese’s Spanking New Headcast

Seesmic

Phreadz (closed beta site)

Rise and Shine – interactive show by Daily Song Ltd.

Creative Choices Campaign Launches

info — Thu, 19 Jun 2008 14:33:43 +0000

We’re very pleased that our carefully assembled team of “creative ambassadors” has now started working as advocates for an excellent new UK government initiative supporting our creative industries – Creative Choices.

Christian Payne has produced some excellent responses using multiple channels including Seesmic, Qik, Twitter and Skitch – this last of which was a really clever secondary use of video blogging, which sparked another productive thread in the conversation. What is really impressive is that Christian’s considered approach has generated instant sign ups from leading UK creatives, a tangible early result.

The Great PR Debate

info — Fri, 30 May 2008 11:32:07 +0000

In 1972 the advertising industry was seen as “innately immoral” and took steps to become self-regulated. Is PR at the same stage now? Adele McAlear asks the question using the new video network, Phreadz (still closed as yet).

PR Secrets

info — Tue, 27 May 2008 11:38:57 +0000

A very interesting article over on Techcrunch about modern ways of operating PR in the era of social media. Typical excerpt:

Secret #12
Follow the Conversations and Join In

As much as media and blogger relations drive traffic and increase your user base, we can’t overlook the importance of social networks such as Facebook, Twitter, Pownce, Jaiku, Digg, Reddit, StumbleUpon, Delicious, Diigo, FriendFeed, Ning, Mixx, Bebo, Get Satisfaction, Google and Yahoo Groups (among many, many others). When executed and managed correctly, and genuinely, the referring numbers can outperform the best articles and posts and the relationships that you create within these networks will prove incredibly valuable throughout the life of your company.

This isn’t about promotion or social network spam. This is about dialog driven by the insight you garner from listening to and reading the people who are talking about your company – with or without your direct participation.

At the time of writing, there are 86 comments, including video comments, so make yourself a cuppa before you start reading!