research
Podcasts Boost Radio Audiences, Says UK Industry Researcher
All of the RAJAR-commissioned data reported in this Guardian article is pretty good news for the humble podcast, with one exception: “Although podcasts were popular with listeners, media organisations have found difficulty turning them into significant moneyspinners”.
Agreed – media organisations, with top-down attitudes and old-media thinking continue to invest in podcasting as part of their [...]
Podcasting Growth “Massive” – Universal McCann
New research from leading ad agency Universal McCann shows that “new media” is now actually mainstream media.
The comparative study looks at social media trends through three “waves”:
Wave 1 – September 2006
Wave 2 – June 2007
Wave 3 – March 2008
Research highlights:
Social media is a global phenomenon happening in all markets regardless of wider economic, social and [...]
Audio Podcast Listening Jumps Significantly
Tom Webster at ADM reports on the continuing rise of podcasting in the United States:
This year, our third annual Podcast Consumer Revealed report (derived from the 2008 Arbitron/Edison Media Research Internet and Multimedia study) details significant gains in both audio and video podcast consumption. The audience for downloadable media is not only growing, but also [...]
