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Podcasts Boost Radio Audiences, Says UK Industry Researcher
All of the RAJAR-commissioned data reported in this Guardian article is pretty good news for the humble podcast, with one exception: “Although podcasts were popular with listeners, media organisations have found difficulty turning them into significant moneyspinners”.
Agreed - media organisations, with top-down attitudes and old-media thinking continue to invest in podcasting as part of their [...]
Creative Choices Campaign Launches
We’re very pleased that our carefully assembled team of “creative ambassadors” has now started working as advocates for an excellent new UK government initiative supporting our creative industries - Creative Choices.
Christian Payne has produced some excellent responses using multiple channels including Seesmic, Qik, Twitter and Skitch - this last of which was a really clever [...]
The Great PR Debate
In 1972 the advertising industry was seen as “innately immoral” and took steps to become self-regulated. Is PR at the same stage now? Adele McAlear asks the question using the new video network, Phreadz (still closed as yet).
PR Secrets
A very interesting article over on Techcrunch about modern ways of operating PR in the era of social media. Typical excerpt:
Secret #12
Follow the Conversations and Join In
As much as media and blogger relations drive traffic and increase your user base, we can’t overlook the importance of social networks such as Facebook, Twitter, Pownce, Jaiku, Digg, [...]
Podcasting Growth “Massive” - Universal McCann
New research from leading ad agency Universal McCann shows that “new media” is now actually mainstream media.
The comparative study looks at social media trends through three “waves”:
Wave 1 - September 2006
Wave 2 - June 2007
Wave 3 - March 2008
Research highlights:
Social media is a global phenomenon happening in all markets regardless of wider economic, social and [...]
Audio Podcast Listening Jumps Significantly
Tom Webster at ADM reports on the continuing rise of podcasting in the United States:
This year, our third annual Podcast Consumer Revealed report (derived from the 2008 Arbitron/Edison Media Research Internet and Multimedia study) details significant gains in both audio and video podcast consumption. The audience for downloadable media is not only growing, but also [...]
ADM Moves To Establish Podcast Metrics
The Association for Downloadable Media has opened up two key metrics for public comment and debate - Ad Units and Download Measurement.
Your comments are requested…
Podcasting, Rights and Music
Saturday March 29th 2008 at the Guardian newspaper, London, UK, in a seminar entitled Podcasting, Rights and Music the UK Podcasters Association hosted a seminar highlighting both the impact of legislation upon podcasters and media producers, and also outlining an established legal framework for fully licensed music podcasting.
Becky Hogge from the Open Rights Group lead [...]
UKPA Meets ORG at Guardian March 29th 2008
UKPA is hosting a seminar on rights with the Open Rights Group at the Guardian, Farringdon, London, Saturday March 29th 2pm - 5pm.
Becky Hogge and Matt Wells (heads of ORG and Guardian Audio respectively) will be there, as well as representatives from MCPS-PRS and AIM (Association of Independent Music).
ORG will discuss how the EU AVMS [...]
Changes at Talking Voices
We’re pleased to be able to make several announcements at once regarding the future of the company.
Brian Greene and Sinéad Murnane from doop in Dublin, have been making a great success of Talking Voices Ireland. Both join the board of Directors.
Michael Franklin, formerly of TalkSPORT and The Wireless Group joins the board as Financial Director [...]
